Choosing the right Bluetooth speakers to sell in your store can be an overwhelming task. With so many brands, models, features and price points to consider, it’s hard to know where to start. Follow this guide to learn the key factors in selecting profitable Bluetooth speakers to wholesale for your business.
Know Your Customer
Before looking at speaker specs and pricing, first understand your target demographic and what they value most. Are your customers audiophiles who want the best sound quality? Teens and young adults looking for portable speakers to take to the park or beach? Families wanting an easy way to stream music at home? Knowing the end user helps narrow your search for speakers they’ll love.
Consider Sound Quality
One of the top deciding factors for customers is audio quality. Test speakers yourself or read reviews to determine crispness of treble tones, richness of bass, max volume without distortion, etc. While shoppers have different preferences, generally you’ll want speakers that provide clear, balanced sound across lows, mids and highs without cracking or muddiness at higher volumes. Brands known for excellent sound include Bose, Sonos, JBL and Ultimate Ears.
Look for Durability
For speakers that will get hauled around, durability is key. Check housing materials like high grade plastics or silicone which can better withstand drops and dings. Rugged portable speakers with waterproofing and dust resistance will appeal to adventurous customers. Multi-speaker units for home use should have stable bases and sturdy build quality.
Evaluate Extra Features
Today’s Bluetooth speakers offer much more than just wireless connectivity. Based on your target shoppers, choose speakers with useful bonus features. For music lovers, hi-fi codecs like aptX or AAC ensure faithful sound over Bluetooth. Speakers with voice assistants like Siri, Google Assistant or Alexa allow hands-free voice commands. Models with speakerphone capabilities make taking calls easier. For indoor/outdoor use, extended range and multi-pairing let you place speakers up to 100+ feet apart.
Compare Battery Life
Portable Bluetooth speakers live and die by their battery. Short battery life is one of the most common pain points. Inspect battery capacity measured in mAh and estimated play times. Longer is better, with top speakers offering 10+ hours of continuous play per charge. Fast charging and power bank features to charge phones are bonuses. For home speakers, look for models with AC power cords or backup batteries in case of power outages.
Research Top Brands
Stick with well-known speaker brands that customers recognize and trust. Top makers like Bose, JBL, Sonos, Marshall and Ultimate Ears have long track records of pleasing audiophiles and casual listeners alike. Lesser known brands can still be good options, just be sure to thoroughly vet them through product tests and buyer reviews first. Avoid suppliers with lots of quality complaints.
Compare Price Points
Bluetooth speakers span a wide spectrum of price points from budget-friendly to premium. Determine price ranges that align with your store brand and customer wallet. Aim to carry good, better and best speakers hitting low, mid and high price targets. This tiered approach provides customers options at different budgets. Remember your wholesale cost should allow enough margin to profitably meet your retail pricing goals.
Inspect Build Quality
Don’t decide on speakers solely by specs on paper. Before ordering inventory, get physical samples and inspect workmanship firsthand. Check seams, glue joints, moving parts, buttons, I/O ports etc. for defects. Subpar build quality leads to early failures and returns you’ll have to eat. Good construction ensures speakers last a long time even with heavy use.
Research Ideal Suppliers
Finding suppliers with the best pricing, availability and support takes legwork. Search trade sites like on google for a wide range of wholesale speaker options. Read supplier reviews and check for red flags. Require samples before committing inventory dollars. Domestic distributors may have smaller MOQs and faster shipping. Visit trade shows to meet suppliers and see new models. Building relationships with the right partners ensures steady stock with the best terms.
Follow Trends
While audio performance is paramount, aesthetics and styling count too. Speaker designs and colors that reflect current trends will have greater in-store appeal. Visit retail sites and browse Instagram for styles that pop. When new features come along like voice assistants or LED lighting, upgrade your offerings to stay fresh. Discontinuing outdated speakers keeps your selection relevant.
Promote What Sells
Pay attention to what sells best and what gathers dust. Let sales data guide your purchasing and promotion decisions. Feature hot sellers prominently in store displays and advertisements. Discontinue laggard models and advertise popular ones to educate customers. Add omni-channel perks like “buy online, pickup in store” to capture more sales. Offering the right mix of trendy and top-performing speakers boosts revenues.
Wholesaling profitable Bluetooth speakers is an ongoing learning process. Following this step-by-step guide will help you make smart supplier choices, build sales and keep customers coming back. Focus on audio quality, durability, features and styling that your target shoppers value most. By staying attuned to current trends and customer needs, your Bluetooth speaker selection will always hit the right notes!